{"id":43803,"date":"2023-06-20T15:35:31","date_gmt":"2023-06-20T15:35:31","guid":{"rendered":"https:\/\/sociedaddelainnovacion.es\/ia-generativa-estrategia-i-gestio\/"},"modified":"2025-02-03T17:09:56","modified_gmt":"2025-02-03T17:09:56","slug":"ia-generativa-estrategia-i-gestio","status":"publish","type":"post","link":"https:\/\/sociedaddelainnovacion.es\/ca\/ia-generativa-estrategia-i-gestio\/","title":{"rendered":"Com la IA generativa canviar\u00e0 l&#8217;estrat\u00e8gia i la gesti\u00f3 a l&#8217;empresa\u00a0"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p><span data-contrast=\"auto\">A SDLI treballem amb un ull posat en la revoluci\u00f3 que est\u00e0 suposant la tecnologia en el treball del futur. Com treballarem i com es gestionaran les organitzacions en molt poc temps ser\u00e0 diferent, el que ja analitzem en el <a href=\"https:\/\/www.sociedaddelainnovacion.es\/ca\/mapa-2022-de-startups-worktech-espanyoles\/\">nostre mapa de startups del sector worktech.<\/a><\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Aix\u00f2 s\u00ed, les tecnologies van canviant. Fa molt poc nom\u00e9s escolt\u00e0vem parlar del poder transformador del web3. Per\u00f2 molts ten\u00edem dubtes de la seva potencial aplicaci\u00f3 m\u00e9s enll\u00e0 de sectors, o parts de la cadena de valor de certs sectors, amb determinats patrons en qu\u00e8 les cadenes de bloc tenien un poder transformador (que el t\u00e9). <\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Amb la democratitzaci\u00f3 de la IA generativa, aquesta vegada ning\u00fa t\u00e9 dubtes. Tots &#8220;sentim&#8221; que la naturalesa del treball, de la gesti\u00f3 empresarial i l&#8217;estrat\u00e8gia, canviar\u00e0. O ja est\u00e0 canviant. Cap a formes que, aix\u00f2 s\u00ed, encara no coneixem.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Tant a trav\u00e9s de la nostra activitat al <a href=\"https:\/\/www.worktechhub.com\/\" rel=\"nofollow noopener\" target=\"_blank\">Worktech Hub,<\/a> com arran de col\u00b7laboraci\u00f3 que entaulem amb els nostres clients o partners, com amb Javier Ray\u00f3n de <a href=\"https:\/\/www.sesamehr.es\/\" rel=\"nofollow noopener\" target=\"_blank\">Sesame HR<\/a> (partners del Worktech Hub), estem explorant el futur impacte d&#8217;aquesta tecnologia en la gesti\u00f3 empresarial. <\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-38540\" src=\"https:\/\/sociedaddelainnovacion.es\/wp-content\/uploads\/2023\/06\/Picture1.png\" alt=\"\" width=\"602\" height=\"426\" \/><\/p>\n<h4><\/h4>\n<h4><span data-contrast=\"auto\">Qu\u00e8 canviar\u00e0 en el nostre dia a dia? <\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/h4>\n<p><span data-contrast=\"auto\">5 coses que sabem avui sobre com la IA impactar\u00e0 l&#8217;estrat\u00e8gia i gesti\u00f3 del canvi a l&#8217;empresa:<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Abans de comen\u00e7ar, un disclaimer de prud\u00e8ncia i tecno-optimisme<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">A SDLI som principalment tecno-optimistes. Creiem que la tecnologia \u00e9s la gran for\u00e7a que mobilitza el canvi en els comportaments de les persones i en els mercats. I que, m\u00e9s enll\u00e0 de l&#8217;\u00f2bvia necessitat de regular-la, el que els toca a les organitzacions i als pa\u00efsos \u00e9s apostar per la inversi\u00f3 en recerca i desenvolupament en tecnologia exponencial. <\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Per\u00f2 en tot cas, tot el relacionat amb la IA aplicada a la gesti\u00f3 empresarial est\u00e0 canviant cada setmana. Nom\u00e9s podem tenir actitud d&#8217;humilitat, i de curiositat, per afrontar els reptes i oportunitats d&#8217;aquesta nova tecnologia.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Aix\u00ed que anem amb les 5 coses que creiem que s\u00ed que sabem sobre l&#8217;impacte en estrat\u00e8gia i gesti\u00f3 del canvi:<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><em><strong><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-38554 size-full\" src=\"https:\/\/sociedaddelainnovacion.es\/wp-content\/uploads\/2023\/06\/ImpactoIA_CAT.png\" alt=\"\" width=\"9449\" height=\"2819\" \/><\/strong><\/em><\/p>\n<p><span data-contrast=\"auto\">1. Hi haur\u00e0 <strong>noves ocupacions<\/strong> (via destrucci\u00f3 creativa)<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Primer, un missatge optimista: tota revoluci\u00f3 tecnol\u00f2gica porta amb si destrucci\u00f3 creativa d&#8217;ocupaci\u00f3 (hist\u00f2ricament), \u00e9s a dir en el curt p\u00e8rdues de treball, per\u00f2 tamb\u00e9 la creaci\u00f3 de noves ocupacions a la llarga, que ara desconeixem. Ens hem de preparar per a un futur amb treballadors que es dedicaran a tasques que a dia d&#8217;avui desconeixem.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span data-contrast=\"auto\">2. El <strong>reskilling<\/strong> \u00e9s la resposta amb millor mirada llarga<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Ens estem trobant amb <a href=\"https:\/\/www.diariodesevilla.es\/economia\/empresas-espanolas-comienzan-ChatGTP-empleados_0_1795920802.html\" rel=\"nofollow noopener\" target=\"_blank\">diferents reaccions<\/a> en companyies a nivell global:<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Algunes limitant el seu acc\u00e9s, com ha fet Sacyr.<\/span><\/p>\n<p><span data-contrast=\"auto\">Altres adoptant la IA per eliminar ocupaci\u00f3 de forma directa i millorar els n\u00fameros a curt termini, aplicant IA en funcions en qu\u00e8 el business casi \u00e9s molt clar, com podria ser per exemple el customer service. (ia, bt&#8230;)<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">El que ens diuen els experts \u00e9s que la soluci\u00f3 d&#8217;\u00e8xit per a les companyies a llarg termini passa per la creaci\u00f3 de recomanacions internes (com ha net el Banc Sabadell) i la capacitaci\u00f3 en l&#8217;\u00fas d&#8217;aquestes tecnologies de tota la for\u00e7a laboral. <\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">De fet, diuen que la for\u00e7a laboral s&#8217;haur\u00e0 de sentir de mitjana capacitada en un 30% en machine learning o large language models, i en definitiva en IA. I que les companyies m\u00e9s ben preparades seran les que tinguin equips de treball que estiguin explorant aquesta tecnologia, en col\u00b7laboraci\u00f3 amb les business units. Per exemple, companyies com Bayer compten amb equips transversals de &#8220;new ways of working&#8221; que s\u00f3n molt rellevants en contextos com aquest.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">3. El del <strong>Digital mindset<\/strong> no \u00e9s una opci\u00f3<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Aquesta tecnologia t\u00e9 un gran impacte en la cultura d&#8217; empresa. Estem parlant d&#8217;un moment en qu\u00e8 una tecnologia exponencial com la IA s&#8217;ha democratitzat de cop i est\u00e0 a l&#8217;abast de tots nosaltres. I cap companyia podr\u00e0 evitar o controlar al 100% l&#8217;\u00fas de ChatGPT. Obligar\u00e0 les companyies a posar guies i marcs d&#8217; \u00fas responsables i \u00e8tics d&#8217; IA, i a capacitar els empleats a habituar-se a tenir companys robots. Co-bots. Que t&#8217;ajuden a fer la feina de la qual tu ets responsable. Ja nom\u00e9s ser\u00e0 possible el digital mindset.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span data-contrast=\"auto\">4. <strong>Nous models de negoci <\/strong><\/span><strong>\u00a0<\/strong><\/p>\n<p><span data-contrast=\"auto\">La IA com totes les tend\u00e8ncies tecnol\u00f2giques, t\u00e9 un impacte en l&#8217; estrat\u00e8gia de negoci: qualsevol companyia, global per\u00f2 tamb\u00e9 petita i de qualsevol sector, t\u00e9 la capacitat de repensar el seu model de negoci i proposta de valor a trav\u00e9s de l&#8217; \u00fas de la IA.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span data-contrast=\"auto\">5. Els teus <strong>tipus d&#8217;inversi\u00f3 en IA<\/strong> marcaran la teva capacitat innovadora<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">I finalment, vull remarcar que sembla que hi ha d&#8217;haver diferents nivells de maduresa de l&#8217;\u00fas de la IA en les organitzacions, i que l&#8217;agressivitat amb qu\u00e8 afrontis l&#8217;oportunitat determinar\u00e0 com de capa\u00e7 ets d&#8217;aprofitar-la:<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"8\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559683&quot;:0,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\"><strong>Nivell 1:<\/strong> \u00fas d&#8217;aplicacions en el mercat (focus a efici\u00e8ncia de processos)<\/span><br \/>\n<span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"8\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559683&quot;:0,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"auto\"><strong>Nivell 2:<\/strong> adaptaci\u00f3 de solucions de mercat per integrar-les al teu producte o servei a trav\u00e9s d&#8217;APIS (focus a millora de productes i serveis)<\/span><br \/>\n<span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"8\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559683&quot;:0,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"4\" data-aria-level=\"1\"><span data-contrast=\"auto\"><strong>Nivell 3:<\/strong> creaci\u00f3 dels teus propis models amb dades privades de la teva companyia, usant IA&#8217;s de codi obert com les de Meta. Hi ha de fet serveis (amazon) que t&#8217;ajuden a desenvolupar els teus propis models si els transfereixes les teves dades. El nivell 3, curiosament, \u00e9s molt accessible per moltes empreses. Les xifres de qu\u00e8 es parla actualment es mouen en el rang de 100k \u2013 1M\u20ac. (focus a impuls de models de negoci)<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"auto\">A SDLI, tenim un equip destinat a explorar com les IA&#8217;s disponibles al mercat poden ajudar-nos a accelerar els processos d&#8217;innovaci\u00f3 de qualsevol companyia. Si vols que ajudem a capacitar els teus equips d&#8217;innovaci\u00f3 en l&#8217;\u00fas de les solucions IA existents al mercat, nom\u00e9s has de contactar amb nosaltres!<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Moltes gr\u00e0cies per llegir-nos<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; A SDLI treballem amb un ull posat en la revoluci\u00f3 que est\u00e0 suposant la tecnologia en el treball del futur. Com treballarem i com es gestionaran les organitzacions en molt poc temps ser\u00e0 diferent, el que ja analitzem en el nostre mapa de startups del sector worktech.\u00a0 Aix\u00f2 s\u00ed, les tecnologies van canviant. Fa<\/p>\n","protected":false},"author":70,"featured_media":56061,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[461],"tags":[],"class_list":["post-43803","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tendencies-de-futur"],"acf":[],"_links":{"self":[{"href":"https:\/\/sociedaddelainnovacion.es\/ca\/wp-json\/wp\/v2\/posts\/43803","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sociedaddelainnovacion.es\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sociedaddelainnovacion.es\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sociedaddelainnovacion.es\/ca\/wp-json\/wp\/v2\/users\/70"}],"replies":[{"embeddable":true,"href":"https:\/\/sociedaddelainnovacion.es\/ca\/wp-json\/wp\/v2\/comments?post=43803"}],"version-history":[{"count":0,"href":"https:\/\/sociedaddelainnovacion.es\/ca\/wp-json\/wp\/v2\/posts\/43803\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sociedaddelainnovacion.es\/ca\/wp-json\/wp\/v2\/media\/56061"}],"wp:attachment":[{"href":"https:\/\/sociedaddelainnovacion.es\/ca\/wp-json\/wp\/v2\/media?parent=43803"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sociedaddelainnovacion.es\/ca\/wp-json\/wp\/v2\/categories?post=43803"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sociedaddelainnovacion.es\/ca\/wp-json\/wp\/v2\/tags?post=43803"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}